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Source : Press Release JAPEM

Photo : Md Aiman Sufyan - JAPEM

Bandar Seri Begawan, Wednesday, 11 Zulkaedah 1447/ 29 April 2026 - The Executive Committee Meeting for the National Family Day Celebration convened a meeting to deliberate on the post-mortem report of National Family Day 2025 and the preparations for National Family Day 2026, which was held at Dewan Digadong, Ministry of Culture, Youth and Sports building. 

The meeting was co-chaired by Yang Mulia Hajah Nor Ashikin binti Haji Johari, Permanent Secretary (Community), Ministry of Culture, Youth and Sports; Yang Mulia Abdul Walid bin Haji Matassan, Permanent Secretary (Municipal and District), Ministry of Home Affairs and Pengiran Anak Dr. Haji Amiruddin Alam Shah bin Pengiran Anak Haji Ismail, representative of the Permanent Secretary of the Ministry of Religious Affairs. 

In the welcoming remarks by the Co-Chairperson, Yang Mulia Dayang Hajah Nor Ashikin binti Haji Johari, Permanent Secretary (Community) at the Ministry of Culture, Youth and Sports, expressed appreciation to committee members for their attendance and welcomed newly appointed members of the Executive Committee for the 2026 National Family Day Celebration. She also shared that National Family Day 2026 will be celebrated on Sunday, 3 May 2026, preceded by a Majlis Kesyukuran for the National Family Day 2026 on Saturday, 2 May 2026 at Masjid Hassanal Bolkiah, Pekan Tutong. 

The Co-Chairperson highlighted the vital role of the family institution as the cornerstone of social development, contributing to social cohesion and the formation of a resilient and values-driven society. National Family Day, she noted, is not merely an annual celebration, but also serves as an important platform to strengthen awareness of the importance of family wellbeing and to support efforts in addressing social and family-related challenges in the country. 

She further shared that findings from the Social Blueprint Brunei Darussalam (SBP) have identified current trends, strengths and emerging challenges affecting family institutions. These insights serve as an important basis in shaping relevant and comprehensive programmes and initiatives. The SBP also recognises the family as the foundation of national social development through Aspiration 2, Empowering Loving, Strong and Resilient Families, which underscores the importance of stable and well-functioning families in building harmonious and productive communities. 

In addition, the Co-Chairperson highlighted ongoing efforts to strengthen family resilience through the development of a Family Resilience Index, in line with national priorities to enhance the resilience of families as a foundation for societal and national development.  

In concluding her remarks, the Co-Chairperson encouraged all stakeholders to continue working collaboratively and to demonstrate strong commitment in planning and implementing the key programmes for National Family Day 2026, to ensure that family wellbeing remains central to sustainable national development. 

Among the key matters discussed during the meeting was the proposed content for the National Family Day 2026 (Hari Keluarga Kebangsaan -HKK 2026) celebration, which will be organised through a more structured cluster-based approach. This approach is intended to facilitate better planning, implementation and monitoring of initiatives held in conjunction with HKK. The identified clusters include Education and Awareness; Religious Affairs; Sports and Leisure; Recreation; Health; Promotional Packages; as well as Media and Publicity. In addition, the Current Situational Analysis was also deliberated to ensure that the programmes to be carried out are impactful, of high quality and effective within their respective clusters. These efforts are aimed at nurturing resilient and harmonious families and communities. The Committee also noted that several family-oriented activities and programmes are planned to be implemented at the grassroots level across all four districts.

Business companies and private sector organisations are encouraged to introduce special promotional packages tailored for families, such as accommodation deals, family dining packages at restaurants, access to theme parks and recreational venues, as well as healthrelated promotional packages. These initiatives are intended to promote meaningful and quality time among family members.

Members of the public, including media representatives and agencies intending to organise activities or programmes in conjunction with HKK 2026, are required to notify the HKK Secretariat and subsequently obtain approval prior to using the HKK 2026 logo. Applications may be submitted via email to bhgkwk@japem.gov.bn or through a formal letter addressed to the Director of the Department of Community Development, in her capacity as Co-Secretary of the National Family Day 2026 Executive Committee. 

Also present at the meeting were members of the Executive Committee comprising heads of departments, senior government officers, representatives from the private sector and non-governmental organisations.​